Ad Position Versus Ad Rank

Ad position is not the same as Ad Rank.

Ad position is the order of your ad in the auction results as compared to other ads. For example, an ad position of "1" means an ad was the first ad shown, with no other ads ahead of it. An ad position of "2" was the second ad shown, and so on.

Note that ad position isn’t necessarily the location of your ad on the search results page. For example, an ad position of "1" doesn't necessarily mean that your ad is above the organic search results. It can be your ad position if there are no ads above the search results and your ad is the first ad shown beneath the organic search results. What this means is that you can be in ad position “1” but not qualify to be in any spots above the organic results.

Similarly, an ad position of 2 only means you were the second ad shown by order, and in practice for text ads you could be located in either the second position above the search results, or in the first position below the search results (if the first ad is above the organic search results), or in the second position below the search results (if the first ad is also below the organic search results).

Google Ads calculates Ad Rank for every ad in the auction. Ad Rank determines your ad position and whether your ads are eligible to show at all. Generally speaking, the ad with the highest Ad Rank gets to show in the top position and the ad with the second-highest Ad Rank gets to show in the second position (assuming the ads clear the relevant thresholds), and so on.

Source: https://support.google.com/google-ads/answer/1722122  

How to Build a Successful Online Business By Leveraging Done-For-You Business Systems Almost Effortlessly – Even If You Know Nothing About HTML!

What you will learn in this FREE zoom webinar:

SECRET #1 - What is a NextGen Global Digital Business and why it is far superior to traditional digital businesses – even if you are a total beginner!

SECRET #2 - Uncover little-known strategies to grow passive income almost effortlessly – even if you are starting from scratch

SECRET #3 - The real secrets to scaling your income to new heights – without working harder

NOTE: This webinar is 100% informational. NO HYPE and NO SELLING - Guaranteed. During this webinar, you will learn, step-by-step, how to build a global digital business alongside a 20-year veteran Digital Entrepreneur!

RESERVE MY FREE SEAT! (ZOOM)